
Mobile Alerts from CBS
February 28th, 2006CBS announced today plans to offer breaking news and entertainment alerts for wireless subscribers. The service, which will be called CBS News TO GO and ET TO GO, goes online next week with content from CBS News and the CBS show “Entertainment Tonight.” For approximately $1 a month news junkies can receive up to five alerts daily on their mobile phone; Entertainment Tonight content will cost and additional $4 per month.
As a leading content creator, we are committed to deepening our consumer’s relationship with CBS brands and programming. This move underscores our strategy of offering best-in-class content on as many platforms as possible while seeking out new revenue streams.
Subscribers will receive up to five text alerts daily. CBS says its alerts will be available for all mobile phone models and US wireless carriers.




