Helio Offers Cash for Used Products
June 20th, 2006
Helio, which targets affluent 18 to 32 year-olds, wants to keep disposable income in the pockets of its subscribers. To this end, the MVNO is rolling out the “Turn in. Trade up. Cash out.” Program, which enables customers to send in their old consumer electronic portable devices for cash.
The program covers old MP3 players, digital cameras, phones, PDAs, etc. The service is a one-time offering to each customer, but Helio says there is no limit on how many items can be submitted.
The Trade-Up program is only available to customers who purchase a new Helio device and activate a new service. The offer is good for 30 days from that purchase, according to the MVNO.
Helio believes the program offers a fair price for used devices. For example, a Treo 650 in good condition can be turned in for $185.
The MVNO, which was created through a joint venture between EarthLink and SK Telecom, officially launched its service offering in May. The company offers a range of exclusive services, including a service MySpace on Helio.
