Yahoo and 3 Partner to offer Enhanced Services
June 29th, 2006Christian Salbaing, Managing Director Europe Telecommunications at 3 Group, said: “This relationship isn’t just about us buying more content to put on our portal, its about a deep engagement between our two companies to bring some of the world’s most popular Internet services and content to 3′s networks. Our customers and Yahoo! users in our territories will be excited to access familiar Yahoo! services on 3′s 3G mobile handsets and other broadband devices. Convergence between the Internet and mobile has been much talked about but this deal will really make it happen. We are delighted to partner with Yahoo! to leverage their knowledge of the Internet space, technical expertise and content and service portfolio for our customers. It is going to be fun.”
Geraldine Wilson, Vice President, Connected Life, Yahoo! Europe, said: “This announcement is another major milestone in Yahoo!’s strategy to extend our user experience ‘beyond the browser’ and across other platforms. 3 customers have already demonstrated their appetite for data services and will now be able to feed that appetite by accessing their favourite Yahoo! services via instantly familiar icons on 3 handsets. This arrangement gives us a new opportunity to take Yahoo! content and services to even more potential users – especially those that might not have ready or frequent access to the Internet via a PC.”
