J.D. Power and Associates reported today that Virgin Mobile ranks highest in overall customer satisfaction among current wireless prepaid customers.
Virgin Mobile ranks highest in prepaid wireless satisfaction and performs well across all factors, particularly in account management issues such as initial account activation and customer service. Verizon Wireless follows Virgin Mobile in the rankings and performs particularly well in the call quality and company image factors. Other prepaid carriers that score at or above the industry average are T-Mobile, Boost Mobile and TracFone.
Virgin Mobile has differentiated itself from the competition in areas related to the support functions by providing its customers with a positive service experience. From initial account set up and activation, to account management that tracks and updates available minutes, Virgin Mobile appears to be providing its customers with important elements that impact the daily service experience.
The 2006 Wireless Prepaid Customer Satisfaction Study is based on responses from 4,012 wireless customers who currently subscribe to prepaid service plans.