Alltel Wireless Launches ‘My Celebrity Circle’ Promotion
September 15th, 2006Alltel Wireless announced the launch of its season-long “My Celebrity Circle” program that gives pro football fans the opportunity to add four of the game’s top wide receivers to their “Circle” of friends. To participate in the promotion, every Wednesday from Sept. 13 - Dec. 27, 2006, Alltel Wireless customers can dial a shortcode access number corresponding to their favorite player - Arizona Cardinals’ Larry Fitzgerald (#LARRY11), Carolina Panthers’ Steve Smith (#STEVE89), Cleveland Browns’ Joe Jurevicius (#JOE84) or New Orleans Saints’ Joe Horn (#JOE87). The call is free and automatically enters the fan for a chance to win prizes, including game tickets, autographed memorabilia and VIP treatment for themselves and their “Circle” of 10 friends.
In addition, customers who dial the player’s access number will also receive a passcode to unlock that player’s exclusive “Circle Only” website. Each site will include sweepstakes information, updated player content and a weekly “Alltel Audibles” podcast. Fans can listen to the podcast from the players’ personal website or download the content to their Alltel Wireless handsets.
