Warner Music Group and Motorola announced a new partnership to create music based products and experiences for mobile devices. The new agreement will allow Motorola to offer customers exclusive content, including premium products such as pre-loaded and over-the-air delivered full-length songs, ringtones, ringback tones, mobile music videos, wallpapers and more.
Establishing a global partnership with Warner Music Group opens the door for exciting entertainment opportunities for Motorola consumers. Exclusive access to content from Warnerâ€™s world-renowned roster of artists enables our mobile phone consumers to further enrich and personalize their mobile multimedia experiences. We think this venture has potential to serve as a successful template for building relationships with other music and entertainment entities around the world.
The first product expected to be offered is the MOTO Experience Pack; a single file downloaded to a mobile device that would contain several music based products. MOTO Experience Packs will be available in the second half of 2007.