Cingular Wireless is now the New AT&T
January 14th, 2007
Starting Monday, January 15th, AT&T is launching a new advertising campaign to begin the re-branding of Cingular Wireless to the New AT&T.
Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability. AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.
Services are converging and the lines between wireless and wireline are increasingly blurred. Customers want simplification. By uniting the three company names into one, AT&T has simplified its message to the marketplace.
The campaign will kick off with several creative executions called “Raising It Higher,” which morphs Cingular’s familiar “raising the bar” tag line and imagery into the AT&T globe. The first version of this creative execution is called “Grain,” which shows a combine harvesting wheat and appears to be drawing the Cingular five bars, but as the picture zooms out, the AT&T globe comes into focus. Both broadcast TV and print executions are scheduled to start the week of Jan. 15.
