AT&T Celebrates Top 12 American Idol Contestants With Launch of New American Idol-Themed Content

May 15th, 2007

More than 29.4 million viewers tuned in to FOX on Tuesday night to watch the performances of the Top 12 AMERICAN IDOL contestants. While it’s way too early to know who will win it all, no doubt most fans already have their favorites. AT&T wireless customers can now relive their favorite AMERICAN IDOL performances over and over again with Live Idol Videos and Live Idol Tones directly from their wireless phones.

“One of the reasons AMERICAN IDOL continues to be the number one show on television is because it allows fans to be a part of the ‘Idol’ experience in a meaningful way,” said John Burbank, vice president, marketing, AT&T. “The availability of Live Idol Videos and Live Idol Tones are two unique ways, beyond voting, that allow our wireless customers to show their support for their favorite AMERICAN IDOL contestants.” Live Idol Videos

What’s the next best thing to having your favorite AMERICAN IDOL perform live in front of you? How about having a video clip of your favorite AMERICAN IDOL performing live where you can view it virtually whenever and wherever you want. Each week, until the end of the season, the Cingular Video library will feature Live Idol Videos – video clips cut directly from actual performances of the remaining contestants subject to music clearances. To watch these performance clips, each of which is approximately two minutes in length, consumers simply need to have a 3G phone, such as the Cingular SYNC from Samsung or the Samsung Blackjack, and sign up for the $19.99 MEdia MAX Bundle, which includes unlimited Cingular Video. In addition to videos of the Top 12 contestants’ performances, the Cingular Video library also features clips from this season’s outrageous auditions.

Live Idol Tones
What better way to tell the world you’ve got a favorite Idol then to let your phone say it for you? Introduced for the first time last season, Live Idol Tones are ringtones and Answer Tonesâ„¢ of the contestants’ live performances. To make it easy for customers to purchase a tone of their favorite Idol’s performance each week, AT&T allows customers to reserve songs the night they are performed for purchase the following day. Overnight, the performance songs are created as Live Idol Tone ringtones and Answer Tones. The next day the customer receives a text message on their phone to purchase and download their reserved selection subject to music clearances.

Live Idol Tones are available nationwide for $2.49 per ringtone. AT&T provides three easy ways for customers to purchase Live Idol ringtones:

1. Text “IDOL” to 8008 for a direct link to the latest finalist Live Idol
2. Go to MEdia Mall on your AT&T phone, choose Shop Tones, and then
3. Go online to http://www.cingular.com/americanidol

The charge for each Live Idol Tone Answer Tone purchase is $1.99, in addition to a monthly service charge of $0.99. For more information on Answer Tones, visit http://www.cingularanswertones.com/ .

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