Helio, which targets affluent 18 to 32 year-olds, wants to keep disposable income in the pockets of its subscribers. To this end, the MVNO is rolling out the “Turn in. Trade up. Cash out.” Program, which enables customers to send in their old consumer electronic portable devices for cash. The program covers old MP3 players, [...]
Helio is custom-built for the lifestyle of young people who have their mobile device at the center of their universe. Mobile devices are with us all the time and they shouldn’t be limited to making calls….
Helio announced today plans for a new gaming service. The youth-oriented MVNO is touting the service as a first-of-its-kind which will allow gamers to share favorite games with other Helio members. The game service also offers Helio members a suite of custom tools, including animated previews of in-game footage for titles, “cheat codes” free-of-charge for [...]
Helio and Yahoo announced today a new partnership that would bring Yahoo content and services to Helio subscribers. Through this relationship, Helio members will stay connected to their favorite Yahoo! services such as Yahoo! Search, Yahoo! Mail, Yahoo! Messenger, Yahoo! News, Yahoo! Sports and more on Helio’s 3G services. There are millions of people who [...]
Effective today, SK-EarthLink, Inc. becomes HELIO, Inc., a new mobile brand custom built for young, tech-savvy consumers. The company is a $440 million joint venture between SK Telecom , one of the world’s most advanced wireless carriers, and EarthLink , a next-generation Internet service provider.
